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Practice 05 · Performance — Paid Acquisition
Every rupee of spend
reports to revenue.
Full-funnel paid media with creative included, tracked to revenue — never to vanity clicks. You always own the ad accounts.
Paid media only works when it's measured to revenue and fed with enough creative to keep performing. We run the full funnel — ads, landing, routing, nurture and CRO — as one accountable system with one cost-per-outcome number.
| Service | What you get |
|---|---|
| Google Ads | Search/PMax/YouTube, weekly optimization, call tracking |
| Meta Ads | Full-funnel, 8+ creatives/mo included, CAPI |
| LinkedIn Ads | ABM lists, lead-gen forms, nurture handoff |
| Lead Gen System | Ads + landing + WhatsApp/CRM routing + nurture, one system |
| CRO Program | Heatmaps, 2–4 A/B tests/mo, landing iterations |
Common questions
Who owns the ad accounts?
You do — always created in your name, so you keep the data and history if we ever part ways.
Is creative included?
Yes — at least 8 creatives a month on Meta. Creative volume is what keeps paid performance from decaying.
Related reading
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