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Every rupee of spend
reports to revenue.
Reckona AI is a performance marketing agency for Indian businesses — full-funnel paid media with creative included, tracked to revenue, never to vanity clicks. You always own the ad accounts.
Cost-per-outcome, not vanity clicks or impressions — server-side conversion tracking to what actually pays the bills.
At least 8 creatives a month on Meta — stale creative is what actually decays paid performance, not the algorithm.
Every ad account is created in your name from day one — you keep the data and history if we ever part ways.
Ads, landing, routing and nurture run as one accountable system — not five vendors passing a lead between them.
What this practice actually is
Paid media is the one growth channel where you can, in theory, buy the exact outcome you want — and yet most accounts underperform for the same two reasons: they're measured to the wrong thing (cost-per-click or cost-per-lead instead of cost-per-customer), and the creative runs dry after month two while the algorithm keeps serving the same three ads to a fatigued audience. We run the full funnel as one system, measured to revenue, with fresh creative every month so performance doesn't quietly decay while the dashboard still looks fine.
The one-sentence case: an account measured to cost-per-lead will always look fine while quietly buying you the wrong leads — measure to revenue, or you're just paying to find that out later.
The performance engagement
Five services, run as one funnel rather than five separate line items. Scoped after a free audit of your current spend and tracking.
| Service | What you get | Timeline |
|---|---|---|
| Google Ads | Search/PMax/YouTube, weekly optimization, call tracking | 2–3 wks to launch |
| Meta Ads | Full-funnel, 8+ creatives/mo included, CAPI | 2–3 wks to launch |
| LinkedIn Ads | ABM lists, lead-gen forms, nurture handoff | 2–3 wks to launch |
| Lead Gen System | Ads + landing + WhatsApp/CRM routing + nurture, one system | 3–5 wks |
| CRO Program | Heatmaps, 2–4 A/B tests/mo, landing iterations | monthly |
How the engagement runs
We audit current spend, tracking and creative to find exactly where budget is leaking before a single new rupee goes out the door.
The full-funnel system goes live within weeks, with weekly optimization measured against cost-per-outcome, not cost-per-click.
CRO testing and monthly fresh creative keep performance from decaying as the account matures — the two things most retainers skip.
Common questions
Who owns the ad accounts?
You do — always created in your name, so you keep the data and history if we ever part ways.
Is creative included?
Yes — at least 8 creatives a month on Meta. Creative volume is what keeps paid performance from decaying.
How is spend tracked to revenue, not just clicks?
Server-side conversion tracking (CAPI) plus CRM-linked attribution, so reporting shows cost-per-customer and revenue, not cost-per-click or impressions.
What happens if a channel isn't performing?
Budget is reallocated within the same retainer toward what's working — no separate renegotiation or change order needed.
Do you handle the landing pages too, not just the ads?
Yes — ads, landing pages, lead routing and nurture run as one accountable system with one cost-per-outcome number, not siloed vendors passing the lead between them.
Related reading
Not sure where this fits?
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