Home / Free Tools
Free tools
Eight calculators, scorecards and trackers you can run right now. If the numbers worry you, you now know where to find us — and we know where to find you.
Diagnose — score where you stand today
AI Visibility Test Panel
Build real buyer prompts for your brand, run them in ChatGPT, Gemini, Perplexity and Claude, then record the answers to get a visibility score based on what the assistants actually said.
Run the tool →AI Readiness Assessment
Whether your processes, data and people are ready for automation. 6 questions, about a minute: a score, your limiting factor and how many hours automation could realistically free up.
Run the tool →Marketing ROI Calculator
Whether your marketing makes a profit once gross margin is counted. 5 inputs, instant: profit-based ROI, CAC, break-even CAC and payback period.
Run the tool →Plan & create — size the spend, draft the copy
Marketing Budget Calculator
What it would cost to hit your monthly customer target, worked back from your conversion rate and cost per lead, and whether it pays back on first-year gross profit.
Run the tool →Headline Generator
Five headline frameworks applied to what you sell and who buys it. 3 inputs, instant: 5 drafts, each length-checked.
Run the tool →Meta Description Generator
Meta description drafts checked for length, keyword and call to action. 3 inputs, instant: 3 variants with a pass/fail checklist.
Run the tool →Deeper reports — the full versions
Two standalone tools, more thorough than the quick scorecards above.
AI Rank Tracker
Build a real 10+ prompt panel for your brand and category, across ChatGPT, Gemini, Perplexity and Claude — see exactly which prompts you're cited on and which you're invisible for.
Open the tracker →AI Readiness Report
A longer, more detailed version of the readiness scorecard — category-by-category breakdown and a sequenced roadmap, not just a single band.
Open the report →Rather talk it through?
Get a free, no-pitch audit — a real analyst looks at your business specifically, not just a scorecard.
Get my free audit Book a strategy call