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Practice 03 · Web — Design & Engineering

Your site is your hardest-working salesperson.

Or your most expensive brochure. We build sites to convert, not just to exist — every build ships with analytics, SEO foundations, and a CMS your team can actually run.

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01Conversion-focused

Every build is measured by enquiries generated, not just by existing and looking presentable.

02AI-legible

Fast and crawlable enough that both Google and the AI engines your buyers ask can actually read it.

03You own it

Full IP transfer on final payment, and every account created in your name from day one.

04CMS your team can run

Routine content changes don't need a developer — training included at handover.

What this practice actually is

A website either earns its keep by turning visitors into enquiries, or it's an expensive brochure nobody reads past the homepage. The two things that decide which one you get are architecture — does it load fast, and can search and AI engines actually read it — and conversion design — does the page make the next step obvious. Most sites get one and not the other: a beautiful build that's slow and uncrawlable, or a fast site nobody's designed to convert. We build for both from day one instead of retrofitting either after launch.

The one-sentence case: a beautiful website that's slow or uncrawlable is invisible to both your buyers and the AI engines they're increasingly asking instead.

The web engagement

Six services, each scoped and fixed-price. Every build ships with weekly demos, not a single reveal at the end.

ServiceWhat you getTimeline
Website Design & DevelopmentConversion-focused site on Next.js/Framer, CMS, analytics, 90+ PageSpeed4–6 wks
Landing PagesCampaign page + 2 A/B variants, copy, pixels, WhatsApp CTA1 wk
Ecommerce BuildShopify/headless store, Razorpay, GST invoicing, 50-SKU setup6–8 wks
Enterprise Corporate Site25+ pages, multi-language, security-reviewed8–12 wks
Maintenance & Hosting8 change-hrs/mo, backups, 99.9% uptime, monthly reportongoing
Migration / Speed / AccessibilityZero-SEO-loss migrations, Core Web Vitals to green, WCAG 2.2 AA2–4 wks

How the engagement runs

01
Scope

A fixed-price plan for exactly what's being built, agreed in writing before a single design file starts.

02
Design & build

Weekly Friday demos instead of a big reveal at the end — you see real progress, not a status update.

03
Launch & handover

Analytics, SEO foundations and CMS training at launch, with full IP transfer on final payment.

Common questions

Do we own the code and accounts?

Yes — full IP transfer on final payment, and every account is created in your name from day one.

Which stack do you build on?

Next.js or Framer for marketing sites, Shopify/headless for ecommerce — chosen for speed, SEO and a CMS your team can maintain.

How fast will the site actually load?

We target 90+ PageSpeed and Core Web Vitals green before launch — verified, not assumed, since a slow site is invisible to both buyers and the AI engines increasingly reading it.

Can our team make content changes after launch without a developer?

Yes — every build ships with a CMS and hands-on training at handover, so routine content and copy changes don't require booking developer time.

What if we need something highly custom?

Enterprise builds handle custom integrations, multi-language requirements and security review, scoped separately from the standard site build after a free audit.

Related reading

Not sure where this fits?

Start with a free audit — we'll tell you whether this practice is your fastest win, with a number attached and no pitch unless you ask.

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