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How often should you post on social media?

There's no universal magic number, but there are realistic benchmarks by platform — and the more important truth is that a schedule you can actually sustain beats an ambitious one you abandon after three weeks.

Benchmark frequency by platform

Why consistency beats volume

Algorithms across every major platform reward accounts that post predictably over accounts that post sporadically at high volume then go quiet. A steady 3-posts-a-week account typically outperforms one that posts 15 times in a burst and then disappears for a month — both for reach and for audience trust.

How to sustain a schedule without burning out

• Batch content production. Shoot or write a week's worth in one sitting rather than scrambling daily.
• Repurpose aggressively. One solid piece of content becomes several posts — see our content repurposing framework.
• Pick fewer platforms, done well. One channel run consistently beats four run inconsistently — see our social media agency guide.

The full build

See our Social practice — content calendars and production built for a sustainable weekly rhythm, not unsustainable bursts.