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Practice 04 · Social — Content & Community
Authority built in public,
on a calendar.
Authority-building content engines, run on a calendar your team approves once a month — consistent output instead of sporadic posting.
Social is where your category researches and your reputation compounds. We run it as an engine — founder ghostwriting, reels, video, community — planned monthly and shipped weekly, so distribution stops depending on whoever has time this week.
| Service | What you get |
|---|---|
| LinkedIn Engine | 12–16 posts/mo, founder ghostwriting, carousels, engagement ops |
| Instagram Engine | 12 posts + 8 reels/mo, stories, community management |
| YouTube Engine | 2–4 edited videos/mo, thumbnails, SEO, shorts repurposing |
| Full-stack Social | IG + LinkedIn + X/Threads + FB, unified calendar, 30+ assets/mo |
Common questions
Do you write for the founder's voice?
Yes — founder-led distribution is the highest-leverage B2B channel, so we ghostwrite in your voice and you approve the calendar monthly.
Related reading
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