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Web · AccessibilityWebsite accessibility (WCAG 2.2) for Indian businesses
Accessibility gets treated as a nice-to-have or a large enterprise's problem. It's neither — a meaningful share of any audience has some access need, and fixing the basics is often cheap, with SEO benefits as a genuine side effect.
What WCAG 2.2 actually requires, practically
| Requirement | What it means in practice |
|---|---|
| Sufficient color contrast | Text readable against its background — also just better UX for everyone |
| Keyboard navigability | Every interactive element usable without a mouse |
| Alt text on images | Screen readers can describe images — and this doubles as an SEO signal |
| Clear focus indicators | Visible indication of where keyboard focus currently is |
| Descriptive link text | "Read more" tells a screen reader nothing; "Read our GEO guide" does |
The SEO overlap
Alt text, semantic heading structure, clear link text and fast load times are accessibility requirements and SEO best practices at the same time — the two disciplines share more foundation than most teams realize. Fixing accessibility often improves crawlability and rankings as a direct side effect.
Where to start with limited budget
- Run an automated audit (many free tools exist) to catch the obvious violations first.
- Fix color contrast and alt text — usually the highest-impact, lowest-effort fixes.
- Test keyboard navigation manually on your key conversion paths — forms, checkout, contact.
- Add accessibility checks to your ongoing content process, not just a one-time cleanup.
The business case beyond compliance: a more accessible site is generally a clearer, faster, better-structured site for every visitor — the fixes rarely benefit only the audience they were made for.
The full build
WCAG 2.2 AA compliance is included in our Web practice's migration and speed work — see the technical SEO checklist for the overlapping foundations.
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