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Automation · PricingAI chatbot cost in India: what to budget
Chatbot pricing spans from a free template tool to a lakh-plus custom build, and the difference usually comes down to how well it's actually grounded in your business and how much ongoing accuracy work goes into it.
Typical cost structure
| Type | Typical build cost | Ongoing monthly cost |
|---|---|---|
| Basic FAQ bot (template-based) | ₹10,000 – ₹40,000 | Low, mostly platform fee |
| Custom-trained bot on your documents | ₹75,000 – ₹2,50,000 | Model usage + maintenance |
| Multi-channel agent (WhatsApp + web + CRM integration) | ₹1,50,000 – ₹5,00,000+ | Higher, scales with conversation volume |
These are market benchmarks — Reckona quotes every AI Automation engagement after a free audit scoped to your actual use case, not off a fixed sheet.
What actually drives the price
- How much it needs to know. A bot grounded in your full product catalog and policy documents costs more to build correctly than a simple FAQ script.
- Integration depth. Connecting to your CRM, inventory or booking system adds real engineering scope beyond the conversational layer itself.
- Model usage costs. Ongoing AI model costs scale with conversation volume — a low-traffic bot costs very little to run; a high-volume one needs that factored into monthly budget.
- Accuracy and maintenance. A bot that stays accurate as your business changes needs ongoing updates, not a one-time build.
The cheap-quote trap: a very low quote often means a generic template with no real grounding in your business — it may answer confidently and wrongly, which costs more in customer trust than the setup ever saved.
The full build
See our AI Automation practice — Knowledge Assistants and WhatsApp Automation scoped and quoted after a free audit.
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